AAH 208 - The Business of Visual Art and Contemporary Entrepreneurship

Course Units: 1.0

This course introduces students to creative entrepreneurship at the intersection of art, design, innovation and business. Students examine the structures, economics, and emerging trends shaping the creative sector across commercial, social, and independent practice. Emphasizing the development of an entrepreneurial mindset, students learn to identify opportunities, think creatively, and innovate through collaboration. Through ideation workshops and the design-thinking process, teams research, design, brand and pitch a for-profit or nonprofit creative venture. Guest entrepreneurs share firsthand insights into creative careers, professional practice, and the evolving creative economy. CQ: LCC, HUM ISP: AMS